7) Conducting promotional activities and advertising to attract potential customers and expand the marketing area. 6) Build or rent a kiosk at strategic places to increase sales. 5) carry out the management system of the company's internal organization. 4) Create a product with the form and a new taste. 3) Utilize strategic locations to attract potential customers.
2) Engaging with potential distributor agents to increase market share. SWOT analysis produced 8 alternative strategies that can be selected by the company are: 1) Maintain the price and improve product quality to increase customer satisfaction and loyalty. Questionnaire data were analyzed using matrix IFE (2,380), EFE matrix (2.943), IE matrix (0.291 and 0, 288). Data collection instruments using questionnaires. The nature of this research is comparative to come up with new in marketing strategies rengginang in the Sakra Centre District.
The research method using a mix of methods. Alternative marketing strategies such as what is selected by the perpetrators of industrial enterprises rengginang in the Sakra Center district. Any internal and external factors that affect the marketing strategy at industrial rengginang in the Sakra Central District, 3). How is the implementation of a marketing strategy that has been applied by the industry rengginang players in the Sakra Center district, 2).
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